Willmar was founded in 2004 and has been active ever since. Over this period Willmar has warmed the toes, fingers and hearts of tens of thousands of Estonians and tourists who have reached the shores of Estonia! And we aren’t stopping there – now shipping internationally, our selection includes slippers, gloves, hats, blankets, rugs, bags, pet mats as well as seat warmers, with new products constantly being added to our selection.